Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Elevance Health's Journey to a New Name and Stronger Brand Identity

In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.

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Adopt' Acquires Adopt.com Domain to Support Digital Expansion and Global Growth

Adopt’ has revolutionized the perfume industry by offering high-quality products at affordable prices. It all started in 1986. It was this year, under the name Réserve Naturelle, that the company was launched. Created in Bordeaux, the brand then developed a line of accessories. Very quickly, the idea of creating a range of perfumes, whose wide offer would meet the desires of all women, was born. This range was then developed under the name adopt. And it was in 2015 that Réserve Naturelle officially changed its name.

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The Importance of a Strong Domain Name: The Hey.com Story

As he searched for the perfect domain name for his brand, Jason knew that Hey.com would be the best choice.

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Aide.app Boosts Credibility with Upgrade to Aide.com

Toronto-based company, Aide, was founded in 2020 with a mission to use artificial intelligence to automate customer support and improve satisfaction through the analysis of customer conversations. Originally launching on the .app domain, Aide upgraded to the memorable Aide.com in May 2022. The brand name, Aide, is French for “help”, a fitting title for a business that aims to assist its clients.

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December 2022 Funded Startups and Their Domain Name Choices

Even though startups saw a decline in investment compared to the previous year, venture firms were able to raise significant sums of funding in 2022. According to James Ephrati of Lightspeed Venture Partners, there is up to $1.3 trillion in “dry powder” available globally for private equity and $580 billion for venture capital. 

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Biohacking Companies and Their Domain Name Choices

When it comes to choosing a domain name, shorter and memorable options are generally more effective in building credibility.

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Brand Name Goldmine: LiveChat Acquires Short, Memorable Domain Text.com

Short, one-word domain names are highly sought after due to their ability to be easily remembered and branded.

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Rebranding to Success: Clarus Commerce Rebrands as ebbo After Acquiring PrizeLogic

A good brand name, like ebbo, should be memorable, unique, easy to pronounce and spell. The company has also invested in the exact brand match domain name ebbo.com.  Investing in an exact brand match domain name can greatly benefit a company’s online presence. It can improve brand recognition and credibility, potentially improve search engine rankings, and establish a more professional image.

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Verasity Secures .com Domain, Transforming Into a Market-Leading Blockchain Ad-Tech Leader

Verasity is a blockchain-based video sharing platform that enables content creators to earn more for their work and offers advertisers a more effective and transparent way to reach their audiences.

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November 2022 Funded Startups and Their Domain Names Choices

More than half of the companies on the list (427 out of 604) operate on the .com extension. .com is the most well-known and widely recognized domain extension, so using it can help a company establish credibility and increase trust with potential customers.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

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