Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

The Long Reveal Behind the Radio.com Sale

Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Prime-Time Naming: OG.com Enters the Big Game

Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

What the Tokens.com Acquisition Reveals About Long-Term Brand Planning

Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Y Combinator's Fall 2025 Batch and Their Domain Name Choices

The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

Anything, But a Compromised Domain Name

Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Monthly Funding Report: April 2025 Funded Startups and Their Domain Name Choices

Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.

By Tsani Gramatikova 0 Comments 15 min read Continue reading

New Domain, Stronger Brand: Kickstart Now on Kickstart.com

Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Complete Solaria Rebrands as SunPower and Establishes Full Brand Control with SunPower.com

Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Previous page Next page