Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Monthly Funding Report: February 2026 Funded Startups and Their Domain Name Choices

The .com extension remains the leading choice, used by 340 companies, reinforcing its position as the most trusted and universally recognised domain, offering credibility, memorability, and global reach.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

When a Startup Outgrows Its Name: Why Jubelbud Became Daymaker.com

By choosing Daymaker.com, the founders invested in trust, memorability, and clarity from the start.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Demand Factor Upgrades to Demand.com and Steps Into the Category It Built

Demand Factor has rebranded and upgraded from DemandFactor.com to Demand.com, replacing a functional identity with a category-defining one.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Boostcous and the First Step That Many Startups Miss

Behind the product story sits a small but important branding decision made before anything else.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: January 2026 Funded Startups and Their Domain Name Choices

The .com extension remains the dominant choice, used by 339 startups, reinforcing its position as the most trusted and globally recognised domain extension.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

GPT.com Redirect Signals Another Strategic Domain Grab in the AI Race

Whether OpenAI confirms the acquisition or not, GPT.com now functioning as a gateway to ChatGPT.com sends a clear market signal.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

The Long Reveal Behind the Radio.com Sale

Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Prime-Time Naming: OG.com Enters the Big Game

Crypto.com dropped its dedicated prediction-markets platform, OG, into the spotlight just days before the Super Bowl weekend, a timing choice that ensures the product arrives where attention peaks and conversation spreads fastest.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

What the Tokens.com Acquisition Reveals About Long-Term Brand Planning

Bed Bath & Beyond has acquired the Tokens.com domain name and a supporting portfolio of related names in a six-figure transaction that signals preparation for a broader strategic initiative.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Y Combinator's Fall 2025 Batch and Their Domain Name Choices

The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

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