Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Y Combinator's Fall 2025 Batch and Their Domain Name Choices

The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

Anything, But a Compromised Domain Name

Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]

By Tsani Gramatikova 0 Comments 4 min read Continue reading

Monthly Funding Report: April 2025 Funded Startups and Their Domain Name Choices

Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.

By Tsani Gramatikova 0 Comments 15 min read Continue reading

New Domain, Stronger Brand: Kickstart Now on Kickstart.com

Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Complete Solaria Rebrands as SunPower and Establishes Full Brand Control with SunPower.com

Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Enos Answers Refines Its Brand with a Four-Letter Domain Enos.com

The investment in Enos.com shows how the brand is thinking about its long-term position.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

By Tsani Gramatikova 0 Comments 19 min read Continue reading

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