Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Chesapeake and Southwestern Rebrand as Expand Energy with New Name and Exact Brand Match (EBM) Domain

The transition to Expand Energy represents a strategic leap into a future shaped by scale, sustainability and stronger global engagement.

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No More Prefix, No More Limits: Pickle Moves to Pickle.com

As the company grows and reaches new audiences, owning the exact brand name ensures consistency, protects its identity and supports long-term growth.

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Starting Smart: How Marshmallow.com Set the Tone for a $2B Unicorn

Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance.

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Moonshot Just Landed on .com: From Crypto Cool to Brand Smart

Moonshot’s move to Moonshot.com marks a powerful upgrade that reflects a step up in branding strength, authority, and user confidence. 

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Monthly Funding Report: March 2025 Funded Startups and Their Domain Name Choices

The companies on the list show a preference for .com domains, with 368 out of 562 opting for this extension.

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From GetBanyan.com to Banyan.com: Dropping the Extra, Gaining the Edge

After raising $10 million in September 2021, Banyan secured the Exact Brand Match (EBM) domain Banyan.com.

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GoGlobal Upgrades to GoGlobal.com: A Clear Step Toward Stronger Global Branding

The Exact Brand Match (EBM) domain GoGlobal.com reflects clarity, confidence, and long-term ambition.

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Backed by Data: Why Domain Extensions Matter to Your Brand

Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.

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Launching on an EBM: The Power Behind Hears.com

An EBM name like Hears.com is the natural choice of most internet users, making marketing efforts more effective across all channels.

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FashionTech Companies and Their Domain Name Choices

47 out of 63 brands use a .com domain. It offers credibility, memorability, and stronger consumer trust, key in a digital-first space like FashionTech.

By Tsani Gramatikova 0 Comments 7 min read Continue reading

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