Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

​Temporal Levels Up with Exact Brand Match Domain Temporal.com

Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.

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From AtlanticRestorationCT.com to Houzpital.com: A Smart Move That Expands Horizons

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

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Binks.com: The Next Chapter for Carlisle Fluid Technologies’ Brand Evolution

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

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From SparkCognition to Avathon: A Shorter Name for a Stronger AI Future

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

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From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure. Alongside this transformation, the company has secured €45 million in Series B funding led by Dawn Capital, with participation from MMC. As part of its evolution, Blackwall has invested in the Exact Brand […]

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Monthly Funding Report: February 2025 Funded Startups and Their Domain Name Choices

.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.

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From NarwhalCapital.com to Narwhal.com – A Smart Upgrade for Brand Recognition

Owning Narwhal.com is a long-term investment in the company’s credibility, trust, and market presence.

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100+ Space Companies and Their Domain Name Choices

Space companies favor .com domains (95 out of 120) and Exact Brand Match (EBM) domains (76), recognising their advantages in credibility, consistency, and global reach.

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Cyberwatch’s Domain Upgrade Reflects a Stronger, More Secure Online Future

EBM domains strengthen brand identity, enhance credibility, and ensure a more secure and accessible online presence.

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StopBox USA Strengthens Its Online Presence and Prevents Traffic Loss with StopBox.com

This investment enhances brand recognition by securing a shorter, more intuitive web address that aligns perfectly with the StopBox® trademark.

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