Here’s what not to do this year, based on our experience with founders and teams navigating growth.

AI didn’t make domain names obsolete. It made them consequential again.

And this time, there are fewer shortcuts.

Your domain name is a powerful component of brand credibility and customer perception.

On March 15th, 1985, the first-ever domain name was registered, marking the beginning of digital real estate. 

A strategic-grade domain name is the rare web address that rises above the ordinary and becomes a strategic brand asset.

As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.

Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical.

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Guilty as charted, I couldn’t help it! Hello and welcome to our guest, ChatGPT by Openai. See what it has to say about domains.

As you consider the cost of your perfect domain name, it’s important to think about the long-term value it can bring to your brand.