Ali Boone, the founder of Hipster Investments, talks about the origin of the company name, her choice of the domain, and how the pandemic affected her business.

What makes Great so great? We talk with Erik Bergman about his entrepreneurial journey.

In this interview, we had a chance to ask Jon why he quit Opera and founded Vivaldi, what is the value and importance of owning a premium exact match domain such as Vivaldi.com, and what has been the effect of having it for his brand.

We asked 8 entrepreneurs what is their brand strategy for 2021. Here’s what they said.

We asked for some opinions from the fashion and entrepreneurial world what are their thoughts about Bottega Veneta’s move and what would be their advice on moving towards creating a stronger brand and building a direct connection with customers.

Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.

There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.