Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.

The newly formed company secured its exact brand match domain name Cavendish.com, a critical step in bolstering their online presence, capitalising on the benefits of a singular and unique identity in this rebranding process. This move positions Cavendish for success in a changing financial landscape, marked by increasing consolidation within the industry.

When it comes to making headlines, Elon Musk never disappoints. Recently, he stirred up the tech and business worlds by redirecting his rare single-letter domain, X.com, to Twitter, a move as audacious as it is fascinating. In a tweet on July 23, 2023, Musk posted: X.com isn’t just any domain; it carries a rich history […]

Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”

Bed Bath & Beyond will live, online, all thanks to the fame of its household brand. In the same way that Linens ‘n Things, Circuit City, RadioShack or Toys R Us live on in name only.

Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM

In this article, we’ll have some fun comparing yachts and premium domains.

A strong domain strategy can help you protect your brand in different markets and prevent others from using similar names.

A memorable and unique domain name can differentiate your business from competitors and make a lasting impression on potential customers.

A domain name is often the first point of contact that a potential customer has with a business, and a well-chosen domain name can help to create a positive first impression.