In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

Let’s look at how have brands and their domain names evolved over the last decade.

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.

How do you keep your brand relevant? Here are the lessons that any business can learn from Apple.

Take a look at the top ten tech companies and their choices on brand and domain names.

The story behind Trainual began long before the software was even created. Chris Ronzio, Founder and CEO, talks about his entrepreneurial journey.

Quibi and Netflix are parts of the same industry, so what made such a difference between them?

What are you doing today to have a strong brand tomorrow?

And why we are here to applaud them.