The company has been using the Rapchat․me domain, before having acquired Rapchat.com.

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Domain names are digital assets and similar to many intangible assets are hard to value for many business owners. Michael Cyger, Founder of DomainSherpa & Publisher of DNAcademy, made a great analysis of CARS.COM’s IPO, which gives insights to the valuation of the domain name. Here are some extracts. As part of any IPO, a newly traded public […]

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

What is Brand equity by definition? Why does it matter?

CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.

Let’s look at the names some of the most known players in the blockchain industry.

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]