What is Brand equity by definition? Why does it matter?

CMO survey shows that developing effective brand names is getting harder and is more important in the digital economy.

Let’s look at the names some of the most known players in the blockchain industry.

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

Startups choosing simple words that describe their businesses Descriptive brand names are those that clearly describe the product or service the company offers – think of Pizza Hut or SkillShare for example. Descriptive names can be great for SEO and make communicating what you do so much quicker. Let’s see what businesses picked descriptive names […]

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.