SmartBranding Team
SmartBranding Team

GLOBAL 500 2021 - The annual report on the most valuable and strongest global brands

Brand Finance, the world’s leading brand valuation consultancy, just released their Global 500 2021 Brand Value Report. Here are the key findings. “With the onset of the pandemic, tech brands have experienced unprecedented demand for their products and services. At the same time, across sectors, brands which have pushed the boundaries of technological innovation have […]

By SmartBranding Team 0 Comments 3 min read Continue reading

James Buckley-Thorp, founder of Bequest, on how to make life insurance fun

James Buckley, the founder of BeQuest, on how to pick a good brand name for your brand.

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10 Exact Match Colour Domains and How They are Used

Let’s look at 10 major colour domains and the companies behind them that operate under the .com extension, the most popular and commonly used TLD.

By SmartBranding Team 0 Comments 4 min read Continue reading

Three-letter .com domain names

You can tell not many things scream longevity, authority and trust as a three-letter .com domain name for your brand.

By SmartBranding Team 0 Comments 9 min read Continue reading

StructureStudios.com Celebrates 20th Anniversary Investing in Structure.com

Structure Studios upgraded its domain name from StructureStudios.com to the EBM (Exact Brand Match) domain Structure.com in the first quarter of 2021. It’s amazing how a great domain name can enhance the value of a business as a brand.

By SmartBranding Team 0 Comments 1 min read Continue reading

Clubhouse is Here to Stay - Invests in Clubhouse.com

Launched in March 2020, Clubhouse is an audio only chat app that went widely popular over the course of 2021. The app was initially available to iPhone users only, with an invitation from exiting members. Whether it was the pandemic and people finding new ways to pass time, the exclusivity factor or a combination of […]

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The Plot to Kill the .Com

David Pierce recently wrote a great article spinning off the recent sale of Angel.com and touching on how .com has developed over time and the effect it has on business globally. Here are some takeaways, do spend the time to read the full article, it is worth it. Neal and Jeff Harmon, brothers and co-founders […]

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How to measure the ROI of a brand?

You know brand and branding are important but not sure how exactly? Let’s look at some facts and numbers on the ROI of a brand.

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How much are domain names worth?

How much should I pay for the domain name for my business? How much is too much and how do you measure that?

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Brands, is it time to say goodbye to social media?

Recent privacy scandals, algorithm changes, censorship across social media giants raised red flags for many brand owners. Is Bottega Veneta’s move a reaction to that? Here are some opinions from the fashion and entrepreneurial world.

By SmartBranding Team 0 Comments 16 min read Continue reading

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