Farmeye, an agriculture technology company, has rebranded as Senus, a move that reflects its expansion into new sectors and international markets. This rebranding signifies the company’s transformation from a local Agtech leader into a global innovator in environmental technology solutions.
Our new identity as Senus reflects our evolution and our expanded focus on delivering world-leading solutions for environmental measurement and management. We’re excited to offer our clients innovative tools that enhance operational efficiency while also driving positive environmental change. Our mission is to verify and support those who are dedicated to environmental stewardship, ensuring that every decision is informed by precise, actionable data.
Eoghan Finneran, CEO of Senus
Senus currently serves clients in 10 countries across a range of industries, including finance and environmental engineering. It also manages the largest geo-tagged soil health database in Europe, covering over 1.5 million hectares.
The name Senus, inspired by the ancient Roman name for the River Shannon, embodies the company’s commitment to navigating new paths in environmental technology.
Before the rebrand, the company operated on the .ie domain extension, the country-code top-level domain (ccTLD) for the Republic of Ireland. One of the drawbacks of using a country-specific domain extension is that it can limit a company’s perceived global reach.
To align with its new global ambitions, Senus secured the Exact Brand Match (EBM) domain Senus.com. This strategic investment in the .com domain positions the company to expand further into international markets. In the agritech industry, most leading companies operate with a .com domain that matches their brand, enhancing credibility and providing a lasting competitive advantage.
Don’t miss out on the opportunity to boost your brand and increase your online presence. Investing in a premium domain name now can prevent future losses and help your business thrive in the long run. Get in touch.
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