At the very beginning, the company decided to use a not-so-great solution for its brand – the domain name JustMote.me. Luckily, Mote announced the acquisition of the EBM domain Mote.com in July 2021.
Launched in 2012, the company started out on the domain name Plaid.io and they upgraded to the EBM (Exact Brand Match) Plaid.com in December 2013.
LinkTree was created in 2016 when brothers Alex and Anthony Zaccaria teamed up with their friend, Nick Humphreys, and the site was created in six hours. They had no clue that LinkTree would grow into a platform with a much bigger vision.
From Mr. Chewy to MyChewy to Chewy.com – learn more about the story of that startup from idea to IPO.
In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.
In November 2019, HeadlightsDepot upgraded its domain name from HeadlightsDepot.com to Headlights.com to match its vision of becoming the authority in automotive lighting.
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