SB RSSWhy do we hold certain brands and products in such high regard? The answer is Brand Equity.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]
Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.
Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.
Are you confused about where to start?
Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.
Ethan Ng, CEO of BiKi, talks about the company’s brand philosophy, how did they get the domain name BiKi.com and what are some future plans for the company.
To get a deeper insight into the story behind XA.com, the XAG team talks about the origin of their brand name, the process of XA.com acquisition, and the future development of agriculture technology.
BloomNation.com answered our questions about the company and its future plans.
Chanie Hyde from BugHerd on why having a strong online presence is essential for their success and how brand authenticity leverages customer loyalty.
Jude Gomila talks about the origin of the brand name, how did he get the domain Golden.com and what is the most important goal for his brand.
