SB RSSWhy do we hold certain brands and products in such high regard? The answer is Brand Equity.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
Taylor Jacobson, Founder & CEO of Focusmate, talks for our Names With Stories series about the idea for Focusmate, their brand name, and the importance of having a strong team spirit. What is the story behind Focusmate? I first started working remotely in 2010, and I struggled immensely with procrastination. It was isolating and there […]
Scott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.
Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.
In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.
Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.
Mike Slaats, the founder of Upvoty, shares his best advice to entrepreneurs who are wondering whether to invest in the perfect domain match for their brand.
Are you confused about where to start?
Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.
Ethan Ng, CEO of BiKi, talks about the company’s brand philosophy, how did they get the domain name BiKi.com and what are some future plans for the company.
To get a deeper insight into the story behind XA.com, the XAG team talks about the origin of their brand name, the process of XA.com acquisition, and the future development of agriculture technology.
