Exact Brand Match Archives

How Direct Navigation and Exact Brand Match (EBM) Domains Combat Google’s Growing Influence

Investing in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.

AI Music Generator Suno, Expands Its Reach with Suno.com Domain Acquisition

Suno, a developer of an audio artificial intelligence data platform, has acquired its exact brand match domain name, Suno.com.

Super Bowl Ads and Premium Domains: What Entrepreneurs Should Know

What determines the effectiveness of a Super Bowl ad? In addition to making an ad that is visually appealing and memorable, it is critical to ensure that all elements of the ad campaign are cohesive.

Close.com's Evolution: How Upgrading from Close.io Powered Business Growth and Brand Identity

The upgrade to Close.com helped refine the company’s brand identity, responding to the natural shift in how people refer to the company – from “Close.io” to simply “Close.”

What is an exact brand match domain?

An Exact Brand Match (EBM) domain name is the most intuitive choice that your existing and future customers, business partners and investors would make when they look for your brand online.

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