SB RSSThe ability to recall a large number of brand names is a testament to their significance in the business world.
Learning is very much at the heart of every fairytale and so following our mission to help entrepreneurs make better choices when it comes to their brands online, we asked ChatGPT to tell us a story:) Here are the results, we even got a poem!
Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance. Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale.
Formerly known as World Archives, the industry-leading archive of historical newspapers is now known as Storied, the next generation of family history.
In this study, we will delve into the naming and domain strategies employed by leading military companies.
A domain name is often the first point of contact that a potential customer has with a business, and a well-chosen domain name can help to create a positive first impression.
Investing in a strong domain name for your business is a crucial step in building a successful online presence.
Today our guest is Geoffrey Klein. Geoffrey is a TEDx Speaker, lectured at a number of universities, and is a Visual Content Producer passionate about helping people communicate more effectively through the power of story and visual communication. Geoffrey’s career over the last 25 years has been about helping connect the right message to the right audience for the greatest impact.
Galaxy Digital is a leading player in the digital asset and blockchain space, assisting institutions, startups, and qualified individuals in navigating the rapidly evolving economy. Last year, the company expanded its brokerage services and global reach with the acquisition of GK8. Galaxy won an auction to acquire the company from crypto lender Celsius, which had filed for Chapter 11 bankruptcy protection.
Today, we will take a look back at one of the most notable rebranding successes in corporate history – the transformation of daPulse into monday.com. The company’s rebranding efforts helped to reposition the brand and drive significant growth, making it a prime example of how rebranding can be a powerful tool for companies looking to expand and evolve their business.
In August 2022, Moniepoint raised $50M in a Series B funding round and was recognized as a top global fintech by CBInsights. The rebranding to Moniepoint reflects the success of its flagship product as the go-to digital banking solution for businesses in Nigeria.
In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.
