domain names

Empowering Women Entrepreneurs: A Look into the World of Women-Founded Brands and Their Naming Strategies

Let’s take a closer look at some of these successful female entrepreneurs, their brands, and naming strategies.

From Compromise to Premium: 100+ Businesses That Upgraded to Their Perfect Domain Name

Startups often launch with a compromise domain name that does not accurately reflect their brand vision. As those brands grow and prove their concept, they realise the critical role that the right domain can play in their success.

A Short Guide to Buying a Premium Domain Name

We shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.

Schlesinger Group Rebrands to Sago: A Symbol of the Future and a Clear Reflection of the Company's Current Position

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – Sago.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. 

Beyond the Ordinary: Comparing Yachts and Premium Domains as Exclusive Investments

In this article, we’ll have some fun comparing yachts and premium domains.

Monthly Funding Report: February 2023 Funded Startups and Their Domain Name Choices

Out of 530 companies analysed, the overwhelming majority of 361 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

From Spade.dev to Spade.com: A Domain Upgrade to Support Business Growth

In February 2023, Spade secured $5 million in its seed funding round, led by Andreessen Horowitz. Y Combinator, Gradient Ventures, Dash Fund, and a group of angel investors from Square, Alloy, Coinbase, MANTL, and Venmo also participated in the round, bringing the total funding to $6.1 million.

Top 100 Most Inspiring Brands 2022 by Wunderman Thompson and Their Domain Name Choices

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.

Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

Strengthening Brand Recognition and Credibility: Faraway.gg Upgrades to Faraway.com

Faraway is a new and innovative game studio that has set itself apart by using blockchain technology to create truly player-driven and decentralised gaming economies. Faraway is the studio behind Mini Royale: Nations, the first live multiplayer game on Solana. 

ESHA Research and FoodLogiQ Join Forces to Transform the Food Industry with Rebrand to Trustwell

In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.

Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

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