SB RSSIn 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.
In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.
Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.
Joel Runyon, the guy behind IMPOSSIBLE, talks about his source of inspiration for starting the brand, the name IMPOSSIBLE and why entrepreneurs should value their brand. What is the story behind IMPOSSIBLE? I started IMPOSSIBLE as a personal challenge to live a more interesting life. It started off as a blog about me trying to do more interesting things with my life. […]
Choosing the best possible domain name for your website is absolutely critical. We have discussed with LIG Nanowise why securing the Lig-nanowise.com domain name has been important to achieving the global brand vision.
Omar Ruman talks about his entrepreneurial journey, the domain name Ruman.com.ar, and why you should never give up on your dreams. What is the story behind Ruman? Ruman Consulting is the result of the evolution of three generations of entrepreneurs who were able to inherit the greatest of fortunes, knowledge, and curiosity. What I mean by […]
In this interview, Harry shared the story behind his brand, his naming strategy, and why he opted for the domain Fullcast.co.
Colin Green answered our questions on how was the idea for Captain Chocolate born, what was the reason he decided to name his brand “Captain Coffee” and why he changed it later to “Captain Chocolate”. Here, he shares lessons he learned along the way.
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