business

Names with stories: The story behind TimeReaction.com

Timereaction is built to simplify the Project Management headaches. Allan Diamond, Co-founder of Timereaction, shared the story behind the brand, its name, and how has owning Timereaction.com affected their business.

What is brand equity and why it matters

Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

Names with stories: The story behind Yought.com

Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.

How did 2020 affect brands and branding

Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.

How to name your business?

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Names with stories: The story behind SickWeather.com

In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.

Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

Names with stories: The story behind Investor.com

To get a deeper insight into the story behind Investor.com, Blain Reinkensmeyer, Managing Director at RMG, talks with us about the origin of the brand name, their choice of the domain name and the process of acquisition.

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

Names with stories: The story behind Packet.com

Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

The top 3 reasons why it's time to rebrand your company

Just like you, your business is born to grow and… to change! Whatever the reason, you should know when it’s time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]

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