branding

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

Names with stories: The story behind Catalytic.com

Sean Chou, CEO and co-founder of Catalytic, on why buying the right domain name should be a priority for startups.

Names with stories: The story behind Stasher.com

Jacob Wedderburn-Day, CEO of Stasher, talks about creating a concept that uses an online platform to store luggage in hotels and local businesses, the origin of the brand name, and how did he get the domain Stasher.com.

What you can learn from Fortune 500 Companies and their domain name choices

We analyzed the Fortune 500 list of brands and their domain name choices, here’s what we have learned.

12 Brand Experts And Entrepreneurs Share Their 2019 Business Naming Tips

We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.

How are the world’s most famous brands reacting to COVID-19?

And why we are here to applaud them.

Would you date your brand?

Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be “the thing” that helps you pave the way.

Mural Upgrades From Mural.ly to Mural.co to Mural.com

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

Names with stories: The story behind K2View.com

We had the pleasure to talk with Oren Ezra, Chief Marketing Officer at K2View, talks about the K2View brand and the role of a domain name in branding today.

Names with stories: The story behind Nexuslnc.com

Jessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.

All.accor.com Upgrades to All.com

In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

Names with stories: The story behind Shipper.id

Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.

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