branding

Scary Brand Stories to Spook the Living (and the Dead!)

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

Names with stories: The story behind Sailo.com

In this interview, we are talking to Adrian Gradinaru, Founder and CEO of Sailo, about the origin of the brand name, how did they get the domain Sailo.com, how important is the presence of their brand online and much more.

Is your business ready for the unexpected?

What are you doing today to have a strong brand tomorrow?

13 Entrepreneurs Explain How They Came Up With Their Brand Name

Need to create a catchy brand name?

Names with stories: Peter Coffee, VP for Strategic Research at Salesforce, on names, domains and the IOT

Peter Coffee, VP for Strategic Research at Salesforce, talks about brand names, why domain names are so important, and IoT.

If you have $500k to invest in your brand today, what is the best way to spend it?

Let’s look at some options at what $500,000 can get you.

Mural Upgrades From Mural.ly to Mural.co to Mural.com

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

Names with stories: The story behind K2View.com

We had the pleasure to talk with Oren Ezra, Chief Marketing Officer at K2View, talks about the K2View brand and the role of a domain name in branding today.

Names with stories: The story behind Nexuslnc.com

Jessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.

All.accor.com Upgrades to All.com

In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

Names with stories: The story behind Shipper.id

Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.

Names with stories: The story behind HushBlankets.com

In this interview, we discuss with Spivak, the Co-founder of Hush Blankets, the idea behind Hush Blankets, their brand name, what has changed since the pandemic started and much more.

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