branding

Scary Brand Stories to Spook the Living (and the Dead!)

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

Names with stories: The story behind Sailo.com

In this interview, we are talking to Adrian Gradinaru, Founder and CEO of Sailo, about the origin of the brand name, how did they get the domain Sailo.com, how important is the presence of their brand online and much more.

Is your business ready for the unexpected?

What are you doing today to have a strong brand tomorrow?

13 Entrepreneurs Explain How They Came Up With Their Brand Name

Need to create a catchy brand name?

Names with stories: Peter Coffee, VP for Strategic Research at Salesforce, on names, domains and the IOT

Peter Coffee, VP for Strategic Research at Salesforce, talks about brand names, why domain names are so important, and IoT.

If you have $500k to invest in your brand today, what is the best way to spend it?

Let’s look at some options at what $500,000 can get you.

Names with stories: The story behind Coinvasity.com

Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.

The power of purpose: Getting to the heart of branding during the coronavirus crisis

What great brands do.

Names with stories: The story behind Destruction.com

Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.

8 Common frustrations when acquiring a domain name for your brand

Are you confused about where to start?

Success Chronicles: The story of Teem.com

Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.

How we chose our CRM and why you are likely putting your company cash in the bin

I read this article today about an online casino targeting problem gamblers. Reminded me of back when we were looking at CRM solution to manage our workflow, I heard of Close. I couldn’t remember the domain extension they used at the time so I just put “close crm” in Google. And of course, their competitors’ results […]

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