Joseph Woodbury, CEO and founder at Neighbor.com, about the origin of the brand name and what was the problem they were having before with their previous domain name StoreWithNeighbor.com.
In this interview, we talk with the founder and CEO Fritz Trott about what it’s like starting a business, what is the meaning behind the name Zenjob and why investing in the exact brand match domain name Zenjob.com was so important for the brand.
You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?
In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.
We had the pleasure to talk with Oren Ezra, Chief Marketing Officer at K2View, talks about the K2View brand and the role of a domain name in branding today.
Jessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.
In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.
Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.
In this interview, we discuss with Spivak, the Co-founder of Hush Blankets, the idea behind Hush Blankets, their brand name, what has changed since the pandemic started and much more.
Melboy Christian Pangan, Business Development and Strategy Manager at Asticom, talks about the brand name Asticom, the domain name Asticom.com.ph and maintaining their brand consistency.
Joel Runyon, the guy behind IMPOSSIBLE, talks about his source of inspiration for starting the brand, the name IMPOSSIBLE and why entrepreneurs should value their brand. What is the story behind IMPOSSIBLE? I started IMPOSSIBLE as a personal challenge to live a more interesting life. It started off as a blog about me trying to do more interesting things with my life. […]
Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.