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What is Brand Equity and how does it affect your profit margins

What is Brand equity by definition? Why does it matter?

 Why domain names are so important for your startup's success

Does your domain name really matter?

Tatiana Bonneau shares her thoughts on the importance of domain names for startups.

 Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

 2010 - 2020 a Decade in Domains part 1 - Brands simplified their names

Let’s look at how have brands and their domain names evolved over the last decade.

 Understanding domain names for your brand

What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]

 How Color Psychology Affects Your Branding?

Color is a component that makes an influence, as is design and branding.

How are the world’s most famous brands reacting to COVID-19?

And why we are here to applaud them.

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