Celebration.com is a comprehensive event planning platform designed to help users organise, manage, and share life’s special moments.

Securing an EBM domain is a forward-thinking move that offers greater stability, protects brand integrity, and avoids the risks linked to politically sensitive country-code domains.

In March 2025, Doormat, a Canada-based law service company for real estate transactions, rebranded to Ownright.

Let’s explore why proptech companies rebrand and look at some successful examples.

Investing in the shorter, more distinctive EBM domain Houzpital.com eliminates the geographic restriction and gains a more flexible, scalable, and globally recognisable brand identity with a broader service scope.  

Carlisle Fluid Technologies has rebranded to Binks, adopting a name with deep industry roots and strong market recognition.

ShippingTree, a leading provider of direct-to-consumer, retail, and omnichannel order fulfillment services, has rebranded to Kase.

The company has moved from SparkCognition.com to Avathon.com, a strategic shift that strengthens its digital presence.

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.

.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.