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Google’s Unified Domain: What It Signals for Your Brand Strategy
Google is modeling what modern digital strategy looks like. For businesses, the question is: is your domain helping your brand grow or just adding noise?
Starting Smart: How Marshmallow.com Set the Tone for a $2B Unicorn
Backed by major investors like Portage Capital, BlackRock and Columbia Lake Partners, Marshmallow raised $90 million to expand beyond car insurance.
Predict4Health Rebrands to Okeiro, Raises €10 Million to Accelerate Global Growth
As part of the rebrand, Okeiro secured the Exact Brand Match (EBM) domain name Okeiro.com.
Moonshot Just Landed on .com: From Crypto Cool to Brand Smart
Moonshot’s move to Moonshot.com marks a powerful upgrade that reflects a step up in branding strength, authority, and user confidence.
Monthly Funding Report: March 2025 Funded Startups and Their Domain Name Choices
The companies on the list show a preference for .com domains, with 368 out of 562 opting for this extension.
Samba TV Secures Samba.com, Emphasising Its Strategic Long-Term Vision
By securing Samba.com, the company boosts its online presence, reinforces brand consistency, and offers a smoother experience for its users.
From GetBanyan.com to Banyan.com: Dropping the Extra, Gaining the Edge
After raising $10 million in September 2021, Banyan secured the Exact Brand Match (EBM) domain Banyan.com.
Progesys Secures Progesys.com, Embracing Global Visibility and Impact
In 2024, Progesys secured its Exact Brand Match (EBM) domain name, Progesys.com, upgrading from Progesys.ca.
Fast Company’s 2025 World’s Most Innovative Companies and Their Domain Name Choices
Out of the 50 companies on Fast Company’s 2025 list of the World’s Most Innovative Companies, 45 use .com domains.
Backed by Data: Why Domain Extensions Matter to Your Brand
Research from Atom, GrowthBadger, and GoDaddy highlights the connection between domain choice and brand impact.