Kareem Jennings, CEO of Plug, explains the concept of his brand, why the name “Plug” was a top contender for the business name, and what has been his approach to strategic planning.

Want to understand a brand’s vision for future growth? Jonathon Wolfe gives us insight into their long-term growth strategy.

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

Emre Akkaş, the CEO of Globalme, talks about the company’s brand philosophy, why did they get the domain name Globalme.net and what are some future plans for the company.

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

We had the pleasure to talk with Oren Ezra, Chief Marketing Officer at K2View, talks about the K2View brand and the role of a domain name in branding today.

Jessy Lai, Co-founder, Nexus Inc., talks about the origin of the brand name, their choice of domain name and why you shouldn’t rush into starting a company.

In April 2020, Accor acquired the domain All.com upgrading from all.accor.com subdomain. Clearly the shorter the name the easier it is to remember. And the easier it is to remember then the more likely customers will go to the right website.

Jessica Hendrawidjaja, CMO of Shipper, shared the story behind the brand, its name, and why the domain name Shipper.id makes sense their business.

In this interview, we discuss with Spivak, the Co-founder of Hush Blankets, the idea behind Hush Blankets, their brand name, what has changed since the pandemic started and much more.