Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.

Valentine’s Day in 2005 merely marks the day Hurley, Chen, and Karim registered the domain name YouTube.com (along with the logo, and trademark).

Peter Coffee, VP for Strategic Research at Salesforce, talks about brand names, why domain names are so important, and IoT.

BloomNation.com answered our questions about the company and its future plans.

On Earth day let’s take some time to look at the story behind this emblematic domain name – EARTH.COM.

A little known story about an epic cyberspace battle over the Star Wars domains.

Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.

Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.

What if you could badass your brand?

We talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names.