Zhenya Beck and Eric Beckwitt, Co-Founders of Freightera, shared the story behind their brand and their best on branding and naming.

At the very beginning, the company decided to use a not-so-great solution for its brand – the domain name JustMote.me. Luckily, Mote announced the acquisition of the EBM domain Mote.com in July 2021.

We have collected the most interesting news related to branding, naming, domain names and startup fundings, so sit back and enjoy another retrospective of the month behind us.

We have gathered a selection of brands from Israel along with their naming and domain name choices.

After reaching 1 million users worldwide, Bubble finally decided to invest in its branding. Upgrading from Bubble.io, the company acquired the EBM (Exact Brand Match) domain name Bubble.com in June 2021.

A unicorn company, or unicorn startup, is a private company with a valuation over $1 billion. CBInsights regularly releases a list of unicorns. As of May 2021, there are 654 companies in total on the list. We look at their naming and domain name choices.

UEFA has denied banning rainbow flags from the Euro 2020 fanzone and stadium in Budapest. Here’s how brands chose to rise to the occasion in Euro2021.

Joshua Wöhle, the CEO of Mindstone, talks about his brand, why they picked Mindstone as a brand name, and their vision to create a platform that provides anyone, anywhere in the world with the tools, confidence and motivation to take ownership of their own learning.

Thejo Kote, Founder & CEO of Airbase, talks about his brand, what are the characteristics of an effective brand name, and why you should treat your domain name as an intangible asset.

Citlali Chevaili, Founder & CEO of Seabenefit™, talks about the origin of the brand name, the trademark process, and the importance of knowing your audience.