From One to Three: Kellogg's Strategic Transformation Through Spin Off Companies

Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]

Monthly Funding Report: March 2023 Funded Startups and Their Domain Name Choices

According to our research, global funding for March amounted to $23.8 billion across 545 transactions, representing a significant increase from the previous month’s total of $15.4 billion across a similar number of transactions-530.

The Power of Strategic Domain Names: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

Sam Eisenberg on the Art of Pitch Deck Design

Today, our guest is Sam Eisenberg, a seasoned entrepreneur and startup advisor who has been involved in various ventures over the years. His career and interests focus on three general trends: politics, social impact, entrepreneurship, and operations.

Monthly Funding Report: February 2023 Funded Startups and Their Domain Name Choices

Out of 530 companies analysed, the overwhelming majority of 361 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

From Spade.dev to Spade.com: A Domain Upgrade to Support Business Growth

In February 2023, Spade secured $5 million in its seed funding round, led by Andreessen Horowitz. Y Combinator, Gradient Ventures, Dash Fund, and a group of angel investors from Square, Alloy, Coinbase, MANTL, and Venmo also participated in the round, bringing the total funding to $6.1 million.

Pactera EDGE Becomes Centific to Reflect Its Evolution and Growth as a Leading Digital Solutions Provider

Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms. 

Jasper Colin Drops "Research" From its Name to Reflect an Expanded Suite of Services

In February 2023, the company underwent a rebranding exercise, dropping the descriptive word “Research” from its name. This strategic move helps the company expand beyond traditional research and analysis services. The rebranding is a reflection of the company’s transformation to a comprehensive data intelligence provider, offering an expanded suite of services.

Naming the Change: A Study of Nonprofit Organisations and Their Domain Names

A good domain name that matches the organisation’s brand identity and mission can improve their visibility and make it easier for supporters to find and remember the nonprofit online.

Super Bowl Ads: Role of Strong Domain Strategy and Effective Marketing Approaches

Super Bowl ads have become a highly competitive space where companies showcase their latest products and services to millions of viewers. In this context, a strong domain marketing strategy is essential to an effective Super Bowl ad campaign. 


Previous page Next page