Scary Brand Stories to Spook the Living (and the Dead!)

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

Mondo rebrands to Monzo

Mondo announced it’s saying goodbye to the name “Mondo” in June 2016.

100+ Trading Platforms and Their Domain Name Choices

Our analysis of 120 trading platforms shows a clear preference for Exact Brand Match (EBM) domains combined with the .com extension.

​Ice Family Expands Vision with Upgrade to IceFamily.com

Ice Family has recently acquired the Exact Brand Match (EBM) domain, IceFamily.com, which now redirects to IceFamily.fr. 

From GetBanyan.com to Banyan.com: Dropping the Extra, Gaining the Edge

After raising $10 million in September 2021, Banyan secured the Exact Brand Match (EBM) domain Banyan.com.

Progesys Secures Progesys.com, Embracing Global Visibility and Impact

In 2024, Progesys secured its Exact Brand Match (EBM) domain name, Progesys.com, upgrading from Progesys.ca.

Barsys Upgrades to Barsys.com, A Strategic Step for Stronger Recognition

In 2024, Barsys secured its Exact Brand Match (EBM) domain, Barsys.com, upgrading from its previous Barsys.io and theBarsys.com.

100+ Space Companies and Their Domain Name Choices

Space companies favor .com domains (95 out of 120) and Exact Brand Match (EBM) domains (76), recognising their advantages in credibility, consistency, and global reach.

.AI No Longer Wows? Endorsed Adapts with a .COM Upgrade

Endorsed upgraded from Endorsed.ai to its Exact Brand Match (EBM) domain, Endorsed.com, in August 2024.

Baseten Fuels Expansion with $75M Series C and Upgrade to Baseten.com

In addition to the funding, the company appears to have secured its Exact Brand Match (EBM) domain, Baseten.com, upgrading from Baseten.co.


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