In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

Let’s look at how have brands and their domain names evolved over the last decade.

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

Color is a component that makes an influence, as is design and branding.

We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.

It’s Friday 13th, and you know what that means: if you aren’t a party breaker, you won’t walk underneath a ladder and you will stay out of the way of any black cats. Since your potential clients are already in the mood, you may as well hop on the bandwagon and use this day to grab the attention of a wide audience and promote your brand, sales, and products or services. If you’re looking for ideas, these 13 marketing strategies will do the trick.