SB RSSInvesting in an EBM domain simplifies the user experience and directly affects major key metrics like customer acquisition cost, lifetime value and more.
As we explore the journey from an idea to a unicorn-status company, let’s see how naming and domain choices evolve at each stage, addressing trends and challenges that can influence a startup’s trajectory.
Changing the name of your business is a big decision, but sometimes it’s the best move forward.
Various entrepreneurs and domain experts share their insights on the importance of premium .com domains in an X discussion initiated by Greg Isenberg.
Here are some examples of leading companies creatively utilising domain names to their advantage, setting new benchmarks in digital branding.
Navigating the challenges of third-party platforms, businesses increasingly recognise the value of brand autonomy in building and maintaining their digital presence.
As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.
Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.
This guide highlights the common mistakes and misconceptions that can derail your brand’s digital identity.
Premium domains and prime real estate are often compared – both serve as prestigious addresses, one in the virtual world, the other in the physical.
We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
