What is Brand equity by definition? Why does it matter?
How to define your authentic brand voice and stand out.
Just like you, your business is born to grow and⌠to change! Whatever the reason, you should know when itâs time to rebrand your business, and then TAKE ACTION. Rebranding can enable you to stand out from your competition, breathe new life into your marketing efforts and help you to reach new (and bigger!) target […]
Color is a component that makes an influence, as is design and branding.
Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be âthe thingâ that helps you pave the way.
Itâs Friday 13th, and you know what that means: if you arenât a party breaker, you wonât walk underneath a ladder and you will stay out of the way of any black cats. Since your potential clients are already in the mood, you may as well hop on the bandwagon and use this day to grab the attention of a wide audience and promote your brand, sales, and products or services. If youâre looking for ideas, these 13 marketing strategies will do the trick.
Itâs time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.
Try out these strategies to help your company continue to build trust with your target audience.
Amazon, eBay, Etsy, Facebook, Instagram? Whose brand are you really building when you lean on third-party platforms as your main place for people to find you?
Explore with us three reasons why branding matters for B2B companies.
