Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

CHILI Upgrades from CHILI.tv to EBM domain CHILI.com: Enhancing Connectivity and Market Reach

To avoid the risks of operating on a country domain extension, CHILI has upgraded to the Exact Brand Match (EBM) domain CHILI.com, a natural choice for most internet users.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

ABOC: Rebranding for National Expansion and Future Growth Backed by EBM domain ABOC.com

To mark its 102nd anniversary, Amalgamated Bank of Chicago is rebranding to ABOC. The rebranding honors the bank’s rich history while preparing it for future growth and expansion with a new name, logo, and visual identity.

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Rebranding Under Pressure: NGS Crypto Becomes 'Hiddup' During ASIC Investigation

Australian crypto company NGS Crypto has rebranded to “Hiddup” during a $62 million investigation and ongoing legal action by the Australian Securities and Investments Commission (ASIC).

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Enhancing Brand Authority: How Calo's Investment in the EBM Calo.com Supports Its Global Ambitions

Investing in premium CVCV domain names like Calo.com enhances marketing efficiency and scalability, strengthens the company’s brand identity, and underscores its commitment to global expansion, while minimising the risk of losing traffic to competitors.

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One Vision, One Domain: Crayon and rhipe Together Under Crayon.com

Crayon, a global IT service and innovation leader, has fully integrated rhipe into its brand. Effective July 1, 2024, the rhipe brand will be discontinued.

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Monthly Funding Report: June 2024 Funded Startups and Their Domain Name Choices

240 companies have invested in Exact Brand Match (EBM) .com domains.

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Bonusly Strengthens Online Presence with Domain Upgrade to Bonusly.com

Following a series of successful funding rounds, Bonusly has invested in its Exact Brand Match (EBM) domain, Bonusly.com, maximising its marketing efforts across channels and avoiding security risks and lost traffic.

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Roofer.com's Domain Power: Building Brand Trust and Reach

In January 2024 BB Roofing rebranded to simply Roofer, securing the Exact Brand Match (EBM) domain name Roofer.com.

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Baldwin.com: Enhancing Brand Unity and Expanding Market Reach in The Baldwin Group's Rebrand

Baldwin Risk Partners, a publicly traded insurance company, has rebranded as The Baldwin Group, investing in the Exact Brand Match (EBM) domain, Baldwin.com, which replaces the longer BaldwinRiskPartners.com.

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Elevating Brand Reach: From Local ESSystem.pl to Global Glamox.com

In a logical step following its acquisition by Glamox Group, ES-SYSTEM sp. z o.o. has changed its name and company brand to Glamox sp. z o.o to align with its holding company.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

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