Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

AJet Upgrades to AJet.com: A Shorter EBM Domain for a Global Presence

In March 2024, AnadoluJet transitioned into AJet, marking a significant milestone in its journey from a trademark of Turkish Airlines to an independent low-cost airline.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Crafting a Digital Identity: Domain Choices of Leading AI Startups in 2024

What domains did these industry leaders choose, and how do these choices contribute to their global impact and recognition?

By Tsani Gramatikova 0 Comments 9 min read Continue reading

The Power of Domains: Steven Bartlett’s Approach to Branding

Bartlett’s business ventures showcase his deliberate use of valuable domain names to strengthen brand identity.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Short, Memorable, and Strategic: Birkenstock Adds Birk.com to Its Brand Arsenal

Renowned footwear brand Birkenstock has taken a significant step by acquiring the valuable 4-letter domain name Birk.com.

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Choosing the Right Email Domain: What Really Matters

With over 1,600 domain extensions available, choosing the right one for your email address is more important than ever.

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Monthly Funding Report: December 2024 Funded Startups and Their Domain Name Choices

With 361 companies operating on .com, this extension remains the gold standard for global businesses.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

Sarah Guo’s Investment in Conviction.com and the Value of the Right Domain

With Conviction.com as the foundation of its brand, Sarah is driving innovation and shaping the future of technology with purpose and impact.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Festive Online Spaces: Unwrapping the Magic of Holiday Domains

Let’s take a closer look at some of the most iconic holiday-related domains and who owns them!

By Tsani Gramatikova 0 Comments 5 min read Continue reading

Baddie.nl Enhances Branding and Trust with Baddie.com EBM Domain

An EBM domain like Baddie.com prevents traffic leaks, ensures consistent branding across channels and allows Baddie to maintain its strong local presence while simultaneously establishing itself as a trusted global brand.

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Findex Secures Findex.com: Strengthening Global Presence and Trust

Findex has secured the Exact Brand Match (EBM) domain Findex.com to strengthen its global presence and reinforce its brand identity.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

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