Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From BotGuard to Blackwall.com: A Bold Rebrand, a Strategic-Grade Domain, and €45M to Scale

Cybersecurity firm BotGuard has officially rebranded to Blackwall, a name that embodies strength, protection, and a relentless commitment to securing digital infrastructure.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Monthly Funding Report: February 2025 Funded Startups and Their Domain Name Choices

.com remains the dominant choice, with 405 companies (67%) leveraging the most trusted global extension.

By Tsani Gramatikova 0 Comments 10 min read Continue reading

From NarwhalCapital.com to Narwhal.com – A Smart Upgrade for Brand Recognition

Owning Narwhal.com is a long-term investment in the company’s credibility, trust, and market presence.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

100+ Space Companies and Their Domain Name Choices

Space companies favor .com domains (95 out of 120) and Exact Brand Match (EBM) domains (76), recognising their advantages in credibility, consistency, and global reach.

By Tsani Gramatikova 0 Comments 15 min read Continue reading

Cyberwatch’s Domain Upgrade Reflects a Stronger, More Secure Online Future

EBM domains strengthen brand identity, enhance credibility, and ensure a more secure and accessible online presence.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

StopBox USA Strengthens Its Online Presence and Prevents Traffic Loss with StopBox.com

This investment enhances brand recognition by securing a shorter, more intuitive web address that aligns perfectly with the StopBox® trademark.

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The History of Wine.com: The Rise of an Online Wine Powerhouse

Wine.com stands as the largest online wine retailer in the United States, a success built on a category-defining domain name and decades of industry innovation.

By Tsani Gramatikova 0 Comments 4 min read Continue reading

From M1Finance.com to M1.com: A Journey Toward a Timeless Brand

A valuable domain like M1.com enhances memorability and ease of use, exudes authority and professionalism, minimises customer errors, and simplifies the overall user experience.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

.AI No Longer Wows? Endorsed Adapts with a .COM Upgrade

Endorsed upgraded from Endorsed.ai to its Exact Brand Match (EBM) domain, Endorsed.com, in August 2024.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

Apollos Levels Up: Upgrading from .app to .com to Build Stronger Church Communities

The upgrade to Apollos.com instantly boosts credibility, which is especially important for a platform serving church communities.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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