Anthony Shore, a naming specialist, criticised OpenAI’s approach as “deliberately opaque and willfully obfuscatory.”

In 2024, recognising the need to broaden its impact and enhance its international image, Medenus invested in the Exact Brand Match (EBM) domain Medenus.com.

Founded in 2021, Wealth.com is the leading estate planning platform in the industry, empowering over 400 wealth management firms.

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

387 companies out of 564 have secured a domain with a .com extension, which remains the most recognised and trusted, enhancing a company’s professional image and market reach.

Based on our analysis of the companies listed in the Fortune Change the World selection, we have identified the following key highlights in naming and domain name usage.

Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewear’s readiness for international expansion.

The Try Guys, once one of YouTube’s biggest creator groups, have now taken matters into their own hands by launching their own streaming service, 2nd Try, to break free from the whims of Google’s algorithms and volatile ad revenue.

In August 2024, Varixx invested in the Exact Brand Match (EBM) domain Varixx.com. 

The acquisition of the EBM domain Notion.com demonstrates Notion’s commitment to providing a safe and reliable platform for its users as the company continues to grow and expand globally.