Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

TikTok Goes Down: Why Owning Your Domain Name Matters More Than Ever

When you own your domain name, you’re not just buying a web address; you’re claiming your digital identity.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From RansomEnv.com to Pinchin.com: Rebranding for Growth and Unity

Adopting the Pinchin name provides a stronger, unified identity tied to the prestige and recognition of the parent company.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Claude Secures Claude.com: A Strategic Move for Global Reach and Trust

Claude is a family of large language models developed by Anthropic, an AI safety and research company dedicated to creating systems that benefit humanity.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

AJet Upgrades to AJet.com: A Shorter EBM Domain for a Global Presence

In March 2024, AnadoluJet transitioned into AJet, marking a significant milestone in its journey from a trademark of Turkish Airlines to an independent low-cost airline.

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Crafting a Digital Identity: Domain Choices of Leading AI Startups in 2024

What domains did these industry leaders choose, and how do these choices contribute to their global impact and recognition?

By Tsani Gramatikova 0 Comments 9 min read Continue reading

The Power of Domains: Steven Bartlett’s Approach to Branding

Bartlett’s business ventures showcase his deliberate use of valuable domain names to strengthen brand identity.

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Short, Memorable, and Strategic: Birkenstock Adds Birk.com to Its Brand Arsenal

Renowned footwear brand Birkenstock has taken a significant step by acquiring the valuable 4-letter domain name Birk.com.

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Choosing the Right Email Domain: What Really Matters

With over 1,600 domain extensions available, choosing the right one for your email address is more important than ever.

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Monthly Funding Report: December 2024 Funded Startups and Their Domain Name Choices

With 361 companies operating on .com, this extension remains the gold standard for global businesses.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

Sarah Guo’s Investment in Conviction.com and the Value of the Right Domain

With Conviction.com as the foundation of its brand, Sarah is driving innovation and shaping the future of technology with purpose and impact.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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