Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Medenus.com: Strengthening Global Presence with Exact Brand Match (EBM) Domain Investment

In 2024, recognising the need to broaden its impact and enhance its international image, Medenus invested in the Exact Brand Match (EBM) domain Medenus.com.

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Wealth.com: Harnessing a Top-Tier Exact Brand Match (EBM) Domain to Transform Estate Planning

Founded in 2021, Wealth.com is the leading estate planning platform in the industry, empowering over 400 wealth management firms.

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Beyond the Can: Campbell’s Rebranding and Digital Strategy for Growth

The 155-year-old Campbell Soup Company is preparing to rename itself to The Campbell’s Company.

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Monthly Funding Report: August 2024 Funded Startups and Their Domain Name

387 companies out of 564 have secured a domain with a .com extension, which remains the most recognised and trusted, enhancing a company’s professional image and market reach.

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Fortune’s ‘Change the World’ List: Recognising Businesses Making a Positive Impact

Based on our analysis of the companies listed in the Fortune Change the World selection, we have identified the following key highlights in naming and domain name usage.

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Breaking Regional Limits: Ewear’s Expansion Beyond Europe with Ewear.com

Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewear’s readiness for international expansion.

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Brand Autonomy in Action: How The Try Guys Are Thriving on Their Own Platform

The Try Guys, once one of YouTube’s biggest creator groups, have now taken matters into their own hands by launching their own streaming service, 2nd Try, to break free from the whims of Google’s algorithms and volatile ad revenue.

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Expanding Horizons: Varixx's Shift from Brazilian Roots to Worldwide Presence with the Exact Brand Match (EBM) domain Varixx.com

In August 2024, Varixx invested in the Exact Brand Match (EBM) domain Varixx.com. 

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Moving Beyond Country Extensions: Notion’s Upgrade to an Exact Brand Match Domain Notion.com

The acquisition of the EBM domain Notion.com demonstrates Notion’s commitment to providing a safe and reliable platform for its users as the company continues to grow and expand globally.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From Lengthy Automotivetrainingequipment.com to Lean: AutoEDU’s Efficient Switch to the EBM AutoEdu.com

EBM domains like AutoEdu.com are the most intuitive choice that existing and future customers, business partners, and investors would make when searching for a brand online.

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