Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From Schwan’s to Yelloh: A Rebrand That Lost Its Way

After 72 years in business, Yelloh, formerly known as Schwan’s Home Delivery, has announced that it will be closing its doors for good this November.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

From AltoGlobalProcessing.com to AltoPay.com: A Rebrand Focused on Simplicity and Growth

Alto Global Processing, a payment solutions provider for nearly 15 years, has rebranded as AltoPay.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Sporttape Goes Global with EBM Sporttape.com and £1 Million in New Funding

In May 2024, Sporttape took a major step forward by investing in the Exact Brand Match (EBM) domain Sporttape.com.

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A New Chapter for Deutsch: Independence, Creativity, and Brand Consistency with Deutsch.com

On 1st October 2024, Deutsch LA officially rebranded as Deutsch, marking a new chapter in the company’s history.

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Valur.io to Valur.com: Strengthening Trust and Expanding Horizons in Financial Planning

Valur.com is more accessible and memorable, making it easier for potential clients to find, share, and engage with the brand.

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From Soccerverse.io to Soccerverse.com: Enhancing Credibility and Expanding the Global Football Community

The upgrade to Soccerverse.com enhances brand consistency, ensuring that the Soccerverse name is aligned across all platforms.

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Threads.com Joins Meta's Portfolio: A Game-Changer for the Threads Social Network

Meta, the parent company of Facebook and Instagram, has acquired the Exact Brand Match (EBM) domain Threads.com, as confirmed by updated Whois records on September 24.

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Unlocking Global Potential: The Power of LovePlayer.com’s Domain Upgrade

In May 2024, LovePlayer enhanced its online presence by acquiring the Exact Brand Match (EBM) domain LovePlayer.com.

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From Squirrly.co to AISQ.com: Embracing AI with a New Name and a Powerful Domain Upgrade

Squirrly has made a significant leap forward by rebranding to AISQ, reflecting its sharpened focus on artificial intelligence (AI) and the next generation of marketing tools.

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Upgrading for Success: YouForm Transitions from .io to YouForm.com

YouForm’s upgrade to YouForm.com secures its brand for the future, fuels its marketing efforts, strengthens customer trust, and ensures its long-term digital presence.

By Tsani Gramatikova 0 Comments 1 min read Continue reading

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