Posha, a food technology company developing an AI-powered kitchen robot, has raised $8 million in Series A funding.

By acquiring Recraft.com, the company signals continued growth and a clear commitment to long-term brand strength.

For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.

Let’s explore why legaltech companies rebrand and look at some successful examples.

In April 2025, A2 Hosting, a trusted name in the web hosting world for over two decades, officially rebranded to hosting.com.

Composition Wealth has invested in both the CompositionWealth.com and Composition.com domain names.

MultiPlan, a technology, data, and insights company focused on making healthcare more affordable, transparent, and fair, has rebranded to Claritev.

The company owns both Noxtua.ai and the Exact Brand Match (EBM) domain Noxtua.com, demonstrating a smart domain strategy that reinforces brand consistency and credibility.

For its new identity, Legora secured the Exact Brand Match (EBM) domain name Legora.com.

The rebrand also includes a transition from ShipTracks.com to the shorter, more memorable Carga.com.