SmartBranding Team
SmartBranding Team

Crypto.com Arena - The Start of a New Era

Thursday night, the 23rd December 2021, marked the end of an era –  The Staples Center, home of the Lakers and Clippers from 1999-2021, from now on will go by the name of Crypto.com Arena. AEG, the owner and operator of the arena, announced the agreement with Crypto.com last month, saying in a statement that the deal […]

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10BabyGear Rebrands to MotherhoodHQ

Finding the perfect product for a newborn can be a hard task for parents. There is a lot of information available online but it can often be vague, biased, and confusing. 10BabyGear – an Amazon affiliate website – has been helping mothers choosing baby products and looking for baby care guides for years. Recently the […]

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Global SaaS Logistics Leader Stamps.com Becomes Auctane

Five months after being acquired by  Thoma Bravo for $6.6 billion in cash, the e-commerce postage company Stamps.com Inc announced that it will adopt “Auctane” as its new corporate name. Stamps.com is a leader in commerce fulfillment software. Founded in 1996, Stamps.com was one of the first companies to offer postage online, allowing users to […]

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Falcon Edge Capital Rebrands as Alpha Wave Global

Falcon Edge Capital has closed the first tranche of its new $10 billion vehicle an announced a rebrand as Alpha Wave Global. They have secured alphawaveglobal.com for the new brand. The fund is focused mainly on backing growth-stage startups in the range of $50 million to $150 million. But in recent years, through its fund called […]

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Bjork Ostrom talks about blogging, entrepreneurship and branding

Bjork and Lindsay Ostrom are the founders of foodbloggerpro.com and pinchofyum.com. In just under 5 years the couple managed to build their hobby – a food blog – into a $300,000+ per year (and growing) online membership site.  Now Bjork and his wife are on a mission to continue developing their business and teach other bloggers how to turn […]

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Mathieu Sneep, founder of Tablevibe on branding in the Food and Beverage Industry

Food delivery apps offer convenience for customers, but have some downsides for restaurant owners. Commissions can get up to 40% and you inevitably lose some of the connection to your customers. Based in Singapore, Tablevibe is on a mission to help restaurants reduce their reliance on third-party delivery apps and get more direct orders and returning customers. We […]

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Branding a product good for health with respect for our planet - the story of ODONTELLA

ODONTELLA is the producer of the world’s first marine microalgae authorized for human consumption. The ODONTELLA company was created in 2016 on the basis of the scientific and nutritional knowledge of Dr Alain Guillou. The CEO is Patrick de Bossoreille. ODONTELLA is developing a range of foods produced from marine algae and microalgae – a […]

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Autonomous Vehicle Company Nuro Announces $600m in Series D Funding

What is Nuro? Nuro is developing autonomous vehicle technology. What does Nuro do? Nuro develops and operates a fleet of electric autonomous vehicles built to deliver local goods. What makes them unique is their focus on designing a low-speed electric AV that transports packages, not people. Who owns Nuro?  The company was founded by ex-Google […]

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Health Monitoring Wearable Aktiia Lands $17.5 Million Series A Round

What is Aktiia? Aktiia is a continuous blood pressure monitoring wearable bracelet. What does Aktiia do? The company developed a wrist-worn automatic blood pressure monitor that can take readings at any time. Optical sensors and a software algorithm are used in the wristband to measure a person’s blood pressure. Who owns Aktiia? Josep Sola and […]

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TurtleTree launches its first products in the U.S after raising $30 million

Biotech company TurtleTree expected to launch its first products in the U.S after $30 million Series A funding.

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