startup

Names with stories: The story behind LeadCrunch.com

Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.

Names with stories: The story behind PupJoy.com

Meet PupJoy — an innovative company offering a customizable, home-delivery subscription service featuring products to enrich every aspect of your dog’s life.

Mural Upgrades From Mural.ly to Mural.co to Mural.com

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

Names with stories: The story behind Phrase.com

Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.

Names with stories: The story behind Mealshare.ca

Jeremy Bryant, Co-Founder of Mealshare, talks about snagging the domain name Mealshare.ca, their business model, and making the world a better place.

Names with stories: The story of SolidBlock.co

Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.

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