startup

Names with stories: The story behind Kinedu.com

Luis Garza, about what it’s like starting a business, what is the meaning behind the name Kinedu, and what were his branding challenges.

Names with stories: The story behind Yoast.com

Marieke van de Rakt, CEO of Yoast, shares her advice on what startup founders should take into account when choosing a domain name.

Mural Upgrades From Mural.ly to Mural.co to Mural.com

In 2020, the company upgraded from Mural.co to the EBM (Exact Brand Match) domain Mural.com. Here’s the story behind this upgrade.

Names with stories: The story behind Phrase.com

Kathryn Ross, brand manager at Phrase, was more than happy to share with us what were the reasons behind acquiring the domain Phrase.com, what effects they immediately noticed after the upgrade from PhraseApp.com and how the word “app” obstructed the brand from growing further.

Names with stories: The story behind Mealshare.ca

Jeremy Bryant, Co-Founder of Mealshare, talks about snagging the domain name Mealshare.ca, their business model, and making the world a better place.

Names with stories: The story of SolidBlock.co

Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.

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