Better domain name results in a stronger brand, better customer recognition and retention, direct traffic, more cost effective advertising, wider possibilities for expansion and growth, more trust from business partners and investors…just to name a few. But how do you go about getting a premium domain? Here we shortly describe the process of acquiring a premium domain name. Note not all cases are the same, but those are the most common steps.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it? I mean, Tesla had TeslaMotors.com before getting Tesla.com, Slack had SlackHQ.com before Slack.com. Even the best domain name in the world will not save you if your product is not good. […]
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