naming

When Viral Made You Rich...but Only Until It Didn’t

Prime’s Rise and Fall: A Hypergrowth Mirage In 2022, YouTubers Logan Paul and KSI launched Prime Hydration, and boom – a viral marketing machine. It pulled in $250 million in retail sales in its first year  and escalated to a blockbuster $1.2 billion in 2023. But cheap thrills fade fast. In the UK, Prime’s revenue collapsed by roughly 70% year‑over‑year, from […]

Unlocking the Strategic Value of .com Domains: Entrepreneurs Weigh In

Entrepreneur Cody Schneider recently sparked a fiery conversation with a simple, powerful statement: “buy the .com. Just literally, always, buy the .com.” Why such unwavering trust in .com domains? Because, as Schneider emphasies, “.com” carries “30 years of trust built into it”. Trust that you immediately inherit the moment you launch your brand on this […]

If You Can't Change Your Mind, You Can't Change Your Business: The Hidden Cost of Domain Stubbornness

Your domain name is a powerful component of brand credibility and customer perception.

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

Amplus Solar Rebrands as Gentari to Drive the Next Phase of Clean Energy Growth Under a Unified Brand

Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.

Monthly Funding Report: April 2025 Funded Startups and Their Domain Name Choices

Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.

New Domain, Stronger Brand: Kickstart Now on Kickstart.com

Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com.

INKA Entworks Rebrands to DoveRunner, Signaling Growth and Market Expansion

As part of its rebrand, DoveRunner has secured the Exact Brand Match (EBM) domain name DoveRunner.com.

Complete Solaria Rebrands as SunPower and Establishes Full Brand Control with SunPower.com

Complete Solaria has announced it is rebranding to SunPower, following the acquisition of SunPower Corporation’s assets in 2024.

Sphere Fluidics Rebrands to Sphere Bio to Reflect Evolving Capabilities

As part of the rebrand, the company secured the Exact Brand Match (EBM) domain name SphereBio.com – a key step in supporting a seamless brand transition.

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