naming

Lumi Labs rebrands to Sunshine

In November 2020, Palo Alto-based startup Lumi Labs has evolved into Sunshine.

13 Entrepreneurs Explain How They Came Up With Their Brand Name

Need to create a catchy brand name?

Names with stories: The story behind BloomNation.com

BloomNation.com answered our questions about the company and its future plans.

Names with stories: The story behind Coinvasity.com

Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.

Names with stories: The story behind LeadCrunch.com

Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.

Names with stories: The story behind Destruction.com

Rick Carey, the Founder of Destruction, about the reasons for a name change, how the previous name was limiting for the business, and what’s on the horizon for Destruction.

A Halloween Special: Domain Name Horror Stories

We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.

Names with stories: The story behind TEN31.com

Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.

Success Chronicles: The story of Teem.com

Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.

A creative approach to domain name acquisitions: Domain deals with equity

Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.

Names with stories: The story behind PiaSilva.com

What if you could badass your brand?

How Color Psychology Affects Your Branding?

Color is a component that makes an influence, as is design and branding.

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