Latch Rebrands to, Opening the Door to New Opportunities

In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.” 

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