SB RSSScott Painter about the origin of the brand name, his choice of the domain name and the process of acquisition, as well as brand leadership in the broader sense.
Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
Let’s look at the names some of the most known players in the blockchain industry.
In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]
Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.
To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]
In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.
One word names for business are some of the quickest and simplest ways to have a lasting impact on your target audience, without leaving them tongue-tied. Rather than trying to describe the complex nature of your company in a handful of combined words, you refine your entire business essence down to a single word. It […]
