Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.
Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
Let’s look at the names some of the most known players in the blockchain industry.
Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.
In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.
In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.
In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.
Let’s look at how have brands and their domain names evolved over the last decade.
What are domain names? How do they work? Whether you sell online or use the internet to promote your products or services, nowadays it is inevitable you need to be on the internet. Your domain name is your spot online, it is where your potential and current clients, business partners, investors, even your team members, […]
This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.
What is an Exact Brand Match domain? What effects would it have on your business? What risks do you take on by not owning yours? We’ve put together some tips on the topic.