domain names

Names with stories: The story behind Anaxi.com

Founded by former Apple engineering manager Marc Verstaen and former CodinGame CEO John Lafleur, Anaxi brings more visibility to the development process. We discuss their brand, domain name, and business in this short interview.

Names with stories: The story behind Packet.com

Jacob Smith from Packet talks with us about the origin of the brand name, their choice of the domain name, and the process of acquisition, as well as their views for the future of Packet.

How putting the right domain name strategy in place enhances your marketing efforts?

Acquiring the most expensive domain names as the cheapest way to market your business online.

Why Your Domain Name Matters: 4 Reasons Why .Com Domain Names Are The Best For Your Brand

Deciding on a domain name is as much important as selecting your company name, it’s the most important decision you will make for your business.

Names with stories: The story behind Tonerra.com

Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.

What are the risks of running a business on a compromise domain name?

Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?

2010 - 2020 a Decade in Domains part 9 - Blockchain and AI brands

Let’s look at the names some of the most known players in the blockchain industry.

2010-2020 a Decade in Domains part 7 - Epic fails

Naming and branding are by far not easy, even for well-established global brands. Let’s have a look at some recent naming and branding attempts gone wrong.

2010 - 2020 a Decade in Domains part 5 - Personal names as brands

In this part of our research, we’ll cover brands who chose a personal name as a brand name and the name choices of the Generation Alpha of brands – those who were born after 2010.

What do owners of premium domain names say?

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

2010 - 2020 a Decade in Domains part 2 - Brands rebranded

In the first part of our research, we covered brands who simplified their names and those who went for a complete rebrand. Next, we will have a look at businesses that picked short and descriptive names.

2010 - 2020 a Decade in Domains part 1 - Brands simplified their names

Let’s look at how have brands and their domain names evolved over the last decade.

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