SB RSSAnything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.
Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.
In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.
Owning the right domain is not a marketing flex. It’s a capital allocation decision.
ICANN has announced an important change to its Registration Data Policy that could affect who is legally recognized as the owner of your domain name.
Founded in 2018 as Propertymate.ai, NewHomesMate launched in 2020 to help homebuyers search, compare, and purchase new-construction homes in the U.S. It pairs AI-powered matchmaking with expert guidance to streamline what can be a complex process. The Austin-based startup now operates in over a dozen cities, its service spans more than 90 percent of available new […]
In December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]
Entrepreneur Cody Schneider recently sparked a fiery conversation with a simple, powerful statement: “buy the .com. Just literally, always, buy the .com.” Why such unwavering trust in .com domains? Because, as Schneider emphasies, “.com” carries “30 years of trust built into it”. Trust that you immediately inherit the moment you launch your brand on this […]
Sword Health, a company pioneering AI-powered physical therapy, has upgraded its domain from SwordHealth.com to Sword.com. Why now? Domain upgrades often coincide with milestones, and Sword Health is no exception. In June 2025, the company announced a $40M raise and the launch of its mental health product. With a growing suite of services and a global footprint, the brand […]
Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.
The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.
From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.
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