business

Names with stories: The story behind Tonerra.com

Dr. Diane Hamilton, the Founder and CEO of Tonerra, talks about the origin of their brand name, how did she get the domain name Tonerra.com and why is personalization so important in all aspects of marketing.

2010 - 2020 a Decade in Domains part 8 - Direct to consumer brands

In the last decade, online shopping has gone from being almost non-existent to becoming a multibillion-dollar industry. Today’s buyers are also increasingly seeking shopping that is tailored to their preferences and delivered directly to their doors. Over the next five years the percentage of consumers planning DTC purchases will grow to 60%, with the most […]

2010-2020 a Decade in Domains part 6 - Generation Alpha of Brands

To get some understanding of the brands born in the last decade there is no better place to look at than the market they are growing up to serve. The generation born in the 2010-2020 period is almost literally born with a phone in their hands. They have no fear of technology, to the contrary […]

What do owners of premium domain names say?

In this article, you will find some comments from entrepreneurs who have chosen to invest in a premium domain name for their business.

Names with stories: The story behind Neighbor.com

Joseph Woodbury, CEO and founder at Neighbor.com, about the origin of the brand name and what was the problem they were having before with their previous domain name StoreWithNeighbor.com.

12 Brand Experts And Entrepreneurs Share Their 2019 Business Naming Tips

We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here’s what we have learned.

A Halloween Special: Domain Name Horror Stories

We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.

A creative approach to domain name acquisitions: Domain deals with equity

Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.

Is your business ready for the unexpected?

What are you doing today to have a strong brand tomorrow?

Why app advertisers need branding?

You have developed an app that solves a problem, it is nice and easy to use. Do you need branding for it? Is it enough to have it on the app store? What does branding an app even mean?

Would you date your brand?

Do you want to start a long and successful relationship between your brand and your customers? The rules of dating could be “the thing” that helps you pave the way.

Scary Brand Stories to Spook the Living (and the Dead!)

It’s time to dust off the old spell book and share some truly terrifying stories from brands that will turn unflappable into a bag of nerves.

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