business assets

Names with stories: The story behind

Thejo Kote, Founder & CEO of Airbase, talks about his brand, what are the characteristics of an effective brand name, and why you should treat your domain name as an intangible asset. When did you start thinking about your brand name and how did you settle on Airbase? When it comes to naming companies, my […]

The many lives of a domain name

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.

How to value a domain name for your business?

This document covers some questions you can ask yourself in order to determine whether or not a certain name is a good investment for your brand, as well as some potential risks and benefits you may be not aware of.

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