SB RSSWhy do we hold certain brands and products in such high regard? The answer is Brand Equity.
Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.
The company has been using the Rapchat․me domain, before having acquired Rapchat.com.
Here we will take a broader look at how this (crazy) year has affected brands and branding and what it potentially means in the long run.
When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?
In this interview, Graham talks about his brand, the origin of the name SickWeather and how putting the right domain name strategy in place enhances your marketing efforts.
Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.
Discover why choosing the right domain name is essential for your business, how it serves as a strategic asset, enhances brand recognition, credibility, and long-term growth.
In this interview with Christelle, we’ll talk about Codi, how she came up with the name, and how COVID-19 has changed the way we work forever.
A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.
What is Brand equity by definition? Why does it matter?
In this interview with MarkUpgrade, Maria shares current trends in brand naming, the secrets to a successful name, and absolute No’s in naming a business.
