branding

GPT.com Redirect Signals Another Strategic Domain Grab in the AI Race

Whether OpenAI confirms the acquisition or not, GPT.com now functioning as a gateway to ChatGPT.com sends a clear market signal.

The Fintech 100 CB Insights List of Companies 2025 and Their Domain Name Choices

On October 23, 2025, CB Insights launched the 8th annual Fintech 100, highlighting the world’s most promising fintech startups of 2025.

Demand You Own vs. Demand You Rent

We looked at data on the cost of paid advertising, the long‑term effects of organic customer acquisition, and the strategic value of the right domain name for a business.

The Long Reveal Behind the Radio.com Sale

Nearly one year after its quiet sale, the buyer of Radio.com has emerged.

Crypto.com Founder Buys AI.com for $70M to Launch New AI Platform

Kris Marszalek, the co-founder and CEO of cryptocurrency exchange Crypto.com, has acquired AI.com for $70mn – the highest publicly disclosed price ever paid for a domain name.

Fortune 500 List of Companies 2025 and Their Domain Name Choices

Fortune unveiled the 2025 Fortune 500™, marking the 71st edition of its iconic annual ranking of the largest U.S. corporations by revenue for the 2024 fiscal year.

Y Combinator's Fall 2025 Batch and Their Domain Name Choices

The Fall 2025 batch includes roughly 150 startups operating across multiple sectors, with a pronounced concentration in B2B software.

This Time Next Year, You’ll Wish You’d Taken Your Domain Name More Seriously

Here’s what not to do this year, based on our experience with founders and teams navigating growth.

Anything, But a Compromised Domain Name

Anything has acquired Anything.com for $2 million, completing a brand transition that mirrors the company’s growth from an early-stage tool into a serious software platform.

From Bedroom Startup to ICY.com: How One Founder Bet It All on a Domain

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

Kiwibot Rebrands as Robot.com Signalling the Next Phase of Robotics Integration

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

A Relief-From-Royalty Approach to Domain Investment

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

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