branding

From Bedroom Startup to ICY.com: How One Founder Bet It All on a Domain

Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.

Kiwibot Rebrands as Robot.com Signalling the Next Phase of Robotics Integration

In May 2025, Berkeley-based robotics company Kiwibot announced a major rebrand, adopting the domain and brand Robot.com.

A Relief-From-Royalty Approach to Domain Investment

Owning the right domain is not a marketing flex. It’s a capital allocation decision.

Jump.com: A Domain That Moves the Needle (and $23 Million in VC Too)

The Story So Far Alex Rodriguez and co-founder Marc  Lore have raised $23 million for Jump – a platform aiming to be the “Shopify for sports teams,” blending ticketing, marketing, and fan data in one seamless package. They’re operating under one powerful domain name Jump.com. Short, punchy, and unmistakable. Why Jump.com Reads Like a Strategy […]

Elon Musk on Naming OpenAI: Securing the Perfect Domain Before the Launch

In December 2015, before OpenAI was officially announced, its co-founders were still debating the right name. The now-famous brand could easily have been something very different. “Cogito” or “Consider” were serious contenders but one thread stands out in the early exchanges: securing the right domain was already a priority. Greg Brockman, then CTO-to-be, suggested “Consider,” […]

If You Can't Change Your Mind, You Can't Change Your Business: The Hidden Cost of Domain Stubbornness

Your domain name is a powerful component of brand credibility and customer perception.

Commerce.com Unifies BigCommerce, Feedonomics & Makeswift Under One Brand, Signalling a Full Pivot to AI‑Powered Agentic Commerce

BigCommerce, the well-established e-commerce platform, recently made a strategic move by securing the strategic domain name Commerce.com, transitioning to a unified parent brand called Commerce.

Amplus Solar Rebrands as Gentari to Drive the Next Phase of Clean Energy Growth Under a Unified Brand

Clean energy company Gentari has rebranded Amplus Solar, its Commercial & Industrial (C&I)-focused platform, under the Gentari name.

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers.

100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage.

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […]

Monthly Funding Report: April 2025 Funded Startups and Their Domain Name Choices

Among the 634 companies tracked in April, .com continues to dominate, with 402 companies (63%) choosing it as their primary domain extension.

Previous page Next page