Prime’s Rise and Fall: A Hypergrowth Mirage In 2022, YouTubers Logan Paul and KSI launched Prime Hydration, and boom – a viral marketing machine. It pulled in $250 million in retail sales in its first year  and escalated to a blockbuster $1.2 billion in 2023. But cheap thrills fade fast. In the UK, Prime’s revenue collapsed by roughly 70% year‑over‑year, from […]