Coinvasity is a cryptocurrency and blockchain resource database that aims at promoting blockchain adoption through education and incentivized participation in blockchain activities. In this interview for MarkUpgrade, Awolesi Gideon, the founder of Coinvasity, talks about the origin of the brand name, why the domain name Coinvasity.com is important for his business and what is the most important thing for his brand right now.

I read this article today about an online casino targeting problem gamblers. Reminded me of back when we were looking at CRM solution to manage our workflow, I heard of Close. I couldn’t remember the domain extension they used at the time so I just put “close crm” in Google. And of course, their competitors’ results […]

In this interview we talk with Geoffrey about the origin of the brand name, their mobile credit app Cashalo and how did they get the domain Oriente.com.

Conor McCarthy, CEO of Flipdish, on why having a strong online presence is a crucial component of Flipdish’s marketing strategy.

James Booth of BQDN about the decision to switch his brand to the domain Phenom.com, the evolution of his business, and how important is getting the right domain name for startups.

We’ve done some research to find you some scary domain name stories that will give you both a bit of a scare — and a good lesson.

Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let’s look at some stories together.

Amazon, eBay, Etsy, Facebook, Instagram? Whose brand are you really building when you lean on third-party platforms as your main place for people to find you?

Luis Garza, about what it’s like starting a business, what is the meaning behind the name Kinedu, and what were his branding challenges.

Jan Bednar, the CEO of ShipMonk, talks about creating a brand that is memorable, recognizable, and accessible.