Why do we hold certain brands and products in such high regard? The answer is Brand Equity.

Richard Liu, Co-Founder at Yought, talks about his brand, its name, and why domain names are so important for the business.

The company has been using the Rapchat․me domain, before having acquired Rapchat.com.

There is no question, running a startup is not for the faint-hearted. It takes effort, hard work, abilities, know-how, perseverance, and resources. Many startup founders fail to realize that early branding is often crucial for staying in business. We often look at success and avoid focusing on failure – of course, everyone likes a good story, it’s lighter, more […]

When you are just starting out, even before launching, the name you choose for your idea will affect how you, yourself, and your team see the project. Is it just a shot in the dark, so it really doesn’t matter what it’s called?

Domain names are intangible brand assets, and as such it is often hard for entrepreneurs to put a value on them. Automated appraisal tools are often a quick fix for that. We’ll go over the most popular solutions and explore how they work. Popular Domain Appraisal Tools We will use the same domain name as […]

Let’s take a look at some examples of brand name failures and crises and how brands dealt with them.

Remote work and a shift to digital was already happening, and while business owners and employees navigate the new normal, we were curious to here what are some of the ways they have adapted to stay operating amid a global pandemic so we asked 9 entrepreneurs how has COVID-19 affected their business, here’s what they said.

In this interview with Christelle, we’ll talk about Codi, how she came up with the name, and how COVID-19 has changed the way we work forever.

A thriving domain is like a piece of digital real estate. Here is a typical path a domain name will take during its “life-cycle”.